Top 8 Principles for Good Design

The success of any website entirely depends on how its web design is. Whether the designers have taken utmost care or not while developing it. Your nicely-designed site which includes usability and utility determines the success and not the visual design. Since your site is the face of your business and most potential customers will visit your site before they ever look in on your store, it becomes inevitable to get your website designed cautiously. Lacking in any aspect could end up demolishing your brand impression.

This post will take you through 8 important principles of design that will make your next project stand out.

Other and that you might not have heard of a lot, but are so important and can really make a difference in design.

Design, like any discipline, follows strict rules to make the work stable and balanced. If the work is missing that balance, it will be weak and ineffective.


Keep it simple, stupid principle states that most systems work best if they are kept simple rather than made complicated; therefore, simplicity should be a key goal in design.

Hick’s Law

Hick’s Law predicts that the time and the effort it takes to make a decision increase with the number of options.

As Little as Possible

Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.


The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.


The IKEA effect is a cognitive bias that can influence the outcome and perceived value of products to a big degree. People tend to place a high value on products they partially have created.

White Space

White space or negative space is simply unmarked space in the design. Using white space evenly makes the content in the design easily scannable and significantly improves legibility.


The good design avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.


Proportion signals what’ important in a design and what isn’t. Larger elements are more important, smaller elements less.

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Agha Murtaza is a web designer and WordPress developer with over one year of experience. You can visit his business site here . Murtaza is the CEO of He also has an opinion on just about every subject. You can follow his rants on Twitter @murtaxa_n.